CARMEL, IN and INDIANAPOLIS -
December 22, 2011 - CNO Financial Group, Inc. and Pacers Sports & Entertainment today jointly announced that
Conseco Fieldhouse will now be Bankers Life Fieldhouse. In addition to being home to the Indiana Pacers and
Indiana Fever, the Fieldhouse is host to more than 500 events annually, including over 200 major events,
concerts and many other world-class entertainment events, attracting nearly two million guests a year.
CNO Financial Group, formerly Conseco, is in the 13th year of a 20-year naming rights
partnership for the Fieldhouse. Bankers Life and Casualty Company (Bankers Life) is CNO's largest subsidiary,
providing health and life insurance products to the pre- and post-retirement market across the U.S.
"We are very excited to announce the renamed Bankers Life Fieldhouse," said Ed Bonach,
CEO of CNO Financial Group. "Bankers Life is CNO's most significant consumer-facing brand, a long-established
company and national market leader, with more than 5,600 agents and field employees serving over 1.3 million
policyholders. It was ultimately the appropriate choice to represent CNO's values, brand promise and
commitment to community on the highly-regarded Fieldhouse."
The renaming presents a strong branding opportunity for Bankers Life, considering the
national reach of the Indiana Pacers, Indiana Fever, and other events, along with the recognizable stature
of the Fieldhouse in downtown Indianapolis. Opened in November, 1999, Bankers Life Fieldhouse is continually
recognized as one of the premier facilities in the country.
"Since the inception of this building, we have enjoyed an outstanding relationship with
our partner, CNO Financial Group," stated Jim Morris, president of Pacers Sports & Entertainment. "We are
excited with this change and look forward to continued success for Bankers Life Fieldhouse and Pacers
Sports & Entertainment for many, many years."
Branding of the Fieldhouse along with all appropriate signage changes has begun, with
completion expected in early 2012.
About CNO
CNO is a holding company based in Carmel, Indiana. Our insurance subsidiaries - principally Bankers Life
and Casualty Company, Colonial Penn Life Insurance Company and Washington National Insurance Company - serve
working American families and seniors by helping them protect against financial adversity and provide for a
more secure retirement. For more information, visit CNO online at www.CNOinc.com.
About Pacers Sports & Entertainment
Pacers Sports & Entertainment (PS&E) is the corporate identity exemplified by Indiana Pacers, Indiana Fever,
Bankers Life Fieldhouse and Pacers Foundation, Inc. Its team of inspired and dedicated employees promises
to deliver quality entertainment and unparalleled service.
The Bankers Life Fieldhouse Logo
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