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Hotel
Men's Mutual Benefit Association of the United States and Canada,
the predecessor company to Bankers Life and Casualty Company, commences
operations. |
Bankers
Life and Casualty Company begins operations in 1932. Chicago insurance man,
John D. MacArthur, purchases the company from the Illinois Insurance Department
in 1935 for $2,500. |
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Hotel
Men's Mutual Benefit Association of the United States and Canada, the Illinois
Standard Life Insurance Company and Bankers Life and Casualty Company are
merged to form one company, under the name of Bankers Life and Casualty
Company.
MacArthur develops the concept of mass marketing low cost health insurance
policies through the mail, and Bankers' business begins to boom.
In 1952, Bankers retains Paul Harvey as its company spokesperson. Harvey
represents Bankers for thirty consecutive years. |
In 1966, Bankers
enters the senior market, becoming one of the first insurers to develop
and offer Medicare Supplement Insurance. |
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In 1972, Bankers
pioneers the development and marketing of Nursing Home Insurance. In 1977,
Bankers enters the fixed annuity business, expanding its portfolio of senior
market health insurance products to include retirement savings.
John D. MacArthur dies January 1978. |
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In 1985, Bankers releases its first comprehensive Long Term Care insurance
product, positioning the company as an industry leader in health insurance
for seniors. |
In 1993, the company moves its Home Office to the historic Merchandise
Mart in downtown Chicago.
In the early '90s, Bankers ramps up the marketing of its fixed annuity products
to respond to a growing demand for retirement savings, and introduces its
first senior life insurance product. Bankers agents are now able to offer
their senior market customers a full portfolio of health, life and annuity
products designed specifically for seniors. |
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In
2001, Bankers retains Dick Van Dyke as its company spokesperson.
In 2002, Bankers adds Colonial Penn Life Insurance Company to its operations,
providing the opportunity to take full advantage of Colonial Penn's strong
brand and direct marketing expertise. |
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